The first issue of Herbeast unfolds around Fungi. From matsutake gatherers in Shangri-La to the ecological networks and cultural meanings of fungi, the magazine translates fungi from an ingredient into a way of seeing the world—one shaped by growth, connection, repair, and cycles.
As an editorial practice, moving between images, texts, and people, it invites readers into a mode of perception that follows the logic of nature—where, within the small and the unseen, the relationship between humans and the world is rethought.
With Fungi and Seeds, Herbeast establishes a different approach to branding: not by explaining products, but by constructing editorial worlds around them.
In this system, the magazine is not content, but a method, one that builds the brand’s sensibility, depth, and continuity over time.
The second issue of Herbeast unfolds around Seeds. Set against a moment of lockdown and suspension, the magazine returns to the origin of life—a seed, small yet full of possibility—in search of a force that cannot be controlled, yet continues to unfold.
Moving through the highlands of Yunnan, it approaches the beginnings of barley, spores, and botanical life, while also tracing another form of the seed through experiences of femininity and motherhood—a life force that is continually given and quietly carried forward.
